Name Laura
Age 30 – cheeky!
Location London
Blog URL Lojo Vs The World
What is your blog about?
My tag mine is My adventures in life, cake and personal style mostly because it is just general ramblings, places I go, stuff I like and things that I bake. I guess I’d call it a lifestyle blog because I don’t necessarily just cover one topic.
Is this your first blog?
As an actual blog I’d say yes but I did have a livejournal when I was going through my emo phase. Ah yes, those heady MySpace days. cringe
When did you start your current blog?
About two and a half years ago. The posts are still there and I was trying to concentrate on music but I soon realised that that wasn’t the only thing I wanted to write about so it’s been through a few iterations since then. Always as Lojo Vs The World but just fumbling around trying to find my voice. I think I have it now… I hope.
What made you do it?
Actually my friend Annie Bean did. I had been the editor of a music website and she was one of my writers. We stayed friends when I moved on and I was working in a marketing agency doing B2B PR and marketing for the agency and I was totally uninspired. She had been blogging for a while and she encouraged me to take the plunge and start writing about something I loved again rather than marketing strategies and awards entries.
What was your first blog post about?
It was about music and the memories it brings up. Funnily enough I recently did The Soundtrack To My Life Tag which revisited some of the ideas I had in that very first post.
What do you think is the most useful tool to you as a blogger?
My notebook. I don’t go anywhere without it. I’ve lost enough ideas for posts because I’ve not made a note of them and my head is like a sieve!
Do people in your real life know about your blog? If yes, has your blog helped you career wise?
I was really nervous about people in real life knowing about it at first but as time has gone on I’ve put my big girl pants on and started to share it with other people. Also, it makes it easier to explain why I take so many bloody photos. I don’t think it has directly helped me career wise, although it would be wonderful if it did, but being able to challenge myself again and start writing about other things reawakened my interest in writing and helped me out of PR and into more editorial roles.
What has been the one thing (blog post, project, etc) that you have been really proud of?
Oooh this is really difficult. I’m not sure there is anything yet. I have a tendency to fall in and out of blogging routines but this year I’ve decided to really knuckle down and get myself organised. So I’m more than sure this year will bring the post or project I’m most proud of.
Where do you see your blog in a year?
I’m not sure. Hopefully, still going (based on my answer to the last question) but in a place where I am much happier with it. There are a few circumstances in my life that I really want to change this year and, as a result, my blog will change too but I just hope that I’m still enjoying it.
What do you wish you knew when starting your blog?
Not to compare myself to other, successful bloggers. Doing what they do is not the path to success. Define your own success and always be you.
What do you wish you know more about now?
Everything. I never want to stop learning. I’m like a sponge when it comes to what other people can teach me and I’m looking for courses to go on all the time.
How do you keep motivated to post?
I really enjoy it. If you’re not motivated to post, you really shouldn’t bother. If you don’t care about what you’re writing about, your readers won’t either.
